In the Victorian language of flowers, the hyacinth sends the message: ‘your loveliness charms me’. In Greek mythology, the hyacinth sprung from the blood of Hyacinthus, lover of Apollo. Wherever it’s represented, the hyacinth symbolizes an aesthetic appreciation which, as our name suggests, is the focus of this journal.
Our aim is to promote and celebrate the beauty that can be found everywhere in our world, in all its diversity. If you leave this site with a new bit of knowledge, a burst of inspiration, or even just a nugget of joy – then we’ve done our job.
We believe that access to art and literature is everyone’s right. We believe that knowledge should be accessible, approachable, and (most importantly) free. Most of all, we believe that everyone has some beauty to share with the world.
We can’t wait to hear from you, and we hope you find a little bit of joy while browsing these digital pages.















